Consumerism is indelibly coloured by the fashion industry, so what better place for a catwalk than the streets of cosmopolitan Prague? Pop culture pastiche of a jumbo scale offering, swelling products to giant-size, opulence and abundance.
Client: Myslbek Shopping Gallery
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Photography: Matus Toth