In the heart of Prague, shopping turns into spectacle. Style collides with surrealism as iconic products tower over reality. Myslbek reimagines everyday elegance on fashion’s most dramatic set, staged for impact.
Myslbek overdelivers
Myslbek is a shopping destination nestled in a city where culture, beauty and fashion already occupy the public space - and standing out requires more than presence. In a fast-paced retail landscape, when purchases can happen anywhere, the places that linger in memory are those that go beyond expectation.
Myslbek turns retail into theatre, where performance defines the experience. Everyday products are elevated into cultural icons and amplified upon fashion’s most dramatic set. In a capital that already knows how to dress itself, the gallery doesn’t play small. It steps forward and claims the stage.
Client: Myslbek Shopping Gallery
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Photography: Matus Toth