In the heart of Prague, shopping turns into spectacle. Style collides with fantasy as iconic products tower over reality. Myslbek reimagines everyday elegance on fashion’s most dramatic set – playful, oversized, unforgettable. Because here, nothing plays small, and dreams come dressed for the spotlight.
Myslbek overdelivers
Myslbek is a contemporary shopping destination shaped by heritage and modern elegance, nestled in a city where history is worn like fashion and every street feels like a set. Yet presence alone no longer persuades. In a fast-paced retail landscape, attention favours boldness. When shopping can happen anywhere, the places that linger in memory are those that go beyond expectation.
The mall answers with disproportionate generosity: everyday products become visual moments amplified into fashion’s most dramatic set. Pop surrealism collides with editorial style across print and digital; beauty items tower into icons, belts spiral with sculptural flair. The result is a spectacle both playful and monumental. At Myslbek, shopping doesn’t whisper - it performs.
Client: Myslbek Shopping Gallery
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Photography: Matus Toth