In the heart of Prague, shopping slips into pop-culture surrealism as products tower over reality and Myslbek claims the stage.
Myslbek overdelivers
In a place where history is worn like fashion and grand gestures have always belonged to the streets, Myslbek stretches daily essentials into icons. The pavement becomes a playground. Proportion gives way to performance, making the season's finest deals impossible to miss.
Client: Myslbek Shopping Gallery
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Photography: Matus Toth