In the heart of Prague, shopping turns into spectacle. Style collides with fantasy as iconic products tower over reality. Myslbek reimagines everyday elegance on fashion’s most dramatic set – playful, oversized, unforgettable. Because here, nothing plays small, and dreams come dressed for the spotlight.
Client: Myslbek Shopping Gallery
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Photography: Matus Toth