In the heart of Prague, shopping turns into spectacle. Style collides with fantasy as iconic products tower over reality. Myslbek reimagines everyday elegance on fashion’s most dramatic set – playful, oversized, unforgettable. Because here, nothing plays small, and dreams come dressed for the spotlight.
Myslbek stands as a generous shopping destination shaped by heritage and modern elegance, nestled in a city where history is worn like fashion and every street feels like a set. Yet presence alone no longer persuades. In a fast-paced retail landscape, attention favors boldness. When shopping can happen anywhere, the place that makes it unforgettable is the one that stays with you.
That conviction transforms Myslbek into fashion’s most theatrical stage, where pop surrealism collides with editorial style across high-impact visuals - from print to digital. Beauty items tower into icons, belts spiral with sculptural flair. The result is a spectacle both playful and monumental. At Myslbek, shopping doesn’t whisper - it performs.
Client: Myslbek Shopping Gallery
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Photography: Matus Toth