This is Volvo’s next chapter: a manifesto of elegance, sustainability and purpose - rooted in Scandinavian minimalism and guided by the belief that progress and principles travel best together.
Driving the New Chapter
This brochure charts the 2013 Volvo range from V40 to XC60. Partitioned as a sequence, the layout sets the landscape in motion: the story of a brand in constant evolution, yet firmly anchored in the values that define it. Clean typography, thoughtful white space and rich tactile imagery deliver the brand's vision with timeless editorial appeal. Printed on uncoated Munken fine paper with eco-certified inks, the final piece reflects Volvo’s enduring commitment to safety, sustainability and human-centered design.
Client: Volvo
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Copywriting: Scott Cohen