Every journey is a philosophy in motion. This is Volvo’s next chapter: a manifesto of elegance, sustainability, and purpose - rooted in Scandinavian minimalism and guided by the belief that progress and principles can share the same road.
Driving the New Chapter
This brochure charts the 2013 Volvo range, from V40 to XC60. Built as a sequence, the layout sets the landscape in motion: the story of a brand in constant evolution, yet firmly anchored in the values that define it.
Aspirational imagery and meticulous craftsmanship invite connection, while the brand philosophy grounds the narrative. White space and carefully structured typography deliver both allure and function with timeless editorial appeal.
Printed on uncoated Munken fine paper with eco-certified inks, photography and copy align as a tactile manifesto of Volvo’s commitment - to design, safety, sustainability and the simple truth that form and function travel best together.
Client: Volvo
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Copywriting: Scott Cohen