Driving the prosperity of an iconic brand through calm, functional and strong identity systems built for the Czech market. Utilizing a language and tonality specific to the picturesque charisma of Volvo’s corporate territory - an elegance and simplicity perfectly in tune with the Scandinavian design heritage.
Client: Volvo
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Copywriting: Scott Cohen