Some brands reinvent themselves with every generation. Others evolve by refining what already matters. This chapter captures Volvo at that intersection, where progress and principles travel best together.
Driving the New Chapter
This brochure charts the 2013 Volvo range from V40 to XC60. Partitioned as a sequence, the layout sets the landscape in motion: the story of a brand in constant evolution, yet firmly anchored in the values that define it. Printed on uncoated Munken fine paper with eco-certified inks, the final piece reflects Volvo’s enduring commitment to safety, sustainability and human-centered design.
Client: Volvo
Agency: Arnold Prague
Creative Direction: Paul Richard Matthews
Art Direction: Marko Wankewycz
Copywriting: Scott Cohen