Czech Radio enabled fans to leave messages of support for their 2014 Olympic heroes, scattered across the virtual skyscape. An augmented reality channel for communication for those unable to be there in person, stars shining their light directly in response.
Client: Czech Radio
Agency: Ogilvy & Mather Prague
Creative Directors: Will Rust, Claudiu Dobrita, Peter Karvinen
Art Directors: Petra Biro, Marko Wankewycz, Daniel Kupr
IOS Development: Adikt Mobile
Case Study: Boogie Films