Czech Radio enabled fans to leave messages of support for their 2014 Olympic heroes, scattered across the virtual skyscape. An augmented reality channel for communication for those unable to be there in person, stars shining their light directly in response.
Czech Radio, the official sponsor of the Olympic team, launched a mobile app connecting athletes with their fans unable to attend the Winter Games. The app allows supporters to leave messages on the one thing both fans and athletes will have equal access to during the Olympics: the stars in the sky.
Once installed fans simply need to point their handset skyward to gaze across a flat colour low-poly universe and pick a star. With 4000 real stars dynamically rendered in the app, Czechs can leave messages of support for the country’s team or any of its 88 individual athletes.
The movement engaging Czech fans worldwide became the largest digital platform of direct communication between athletes and their fans in the history of Olympics. The Czech Republic had its most successful Winter Games of all time, with the medal winners attributing their success to the support they received from the app.
Client: Czech Radio
Agency: Ogilvy & Mather Prague
Creative Directors: Will Rust, Claudiu Dobrita, Peter Karvinen
Art Directors: Petra Biro, Marko Wankewycz, Daniel Kupr
IOS Development: Adikt Mobile
Case Study: Boogie Films