Czech Radio enabled fans to leave messages of support for their 2014 Olympic heroes, scattered across the virtual skyscape. An augmented reality channel for communication for those unable to be there in person, stars shining their light directly in response.
Czech Radio, official sponsor of the Olympic team, launched a mobile app connecting athletes with their fans unable to attend the Winter Games. The experience allowed supporters to leave messages on the one thing both fans and athletes shared during the Olympics: the stars in the sky.
With a simple gesture - pointing a handset skyward - fans entered a low-poly universe of 4,000 dynamically rendered stars, each ready to carry messages of hope, encouragement and gratitude. Every note became a luminous thread in a tapestry of collective belief, a digital gesture spanning from the crowd to the medal podium.
At this intersection of technology and emotion, Czech fans became participants in history. Messages transcended screens, creating the largest digital platform of direct fan-athlete communication on the Olympic stage. The Czech Republic had its most triumphant Winter Games, where every medal reflected not only skill but the stellar support of a nation, leaving a lasting constellation across the sky and memory.
Client: Czech Radio
Agency: Ogilvy & Mather Prague
Creative Directors: Will Rust, Claudiu Dobrita, Peter Karvinen
Art Directors: Petra Biro, Marko Wankewycz, Daniel Kupr
IOS Development: Adikt Mobile
Case Study: Boogie Films