This Christmas, Czech Post turned parcel delivery into a nationwide guessing game. Framed as a digital advent calendar, the campaign transformed tracking logistics into a playful tradition where each click brought users closer to festive rewards - making Czech Post part of the holiday story, not just the delivery.
Delivered with love. Tracked with luck.
Throughout December, users journeyed through a gamified advent calendar, unlocking daily prizes and surprises. It began with a simple truth: during the holidays, a parcel isn’t just mail - it’s a moment of excitement, care, and connection. By inviting participants to step inside a box and guess how many packages were moving across the country, Czech Post transformed cold logistics into moments of wonder. With each visit, emotional bonds deepened as the brand evolved from reliable service to festive companion. In a market that values sincerity over sentiment, the campaign stood out for its cultural nuance, human-first design, and quiet touch of magic.
Client: Czech Post
Agency: Mather Prague
Creative Direction: Claudiu Dobrita
Art Direction: Marko Wankewycz
Copywriting: Martin Babic
Illustration: DRAWetc.