This Christmas, Czech Post turned parcel delivery into a nationwide guessing game. Framed as a digital advent calendar, the campaign transformed tracking logistics into a playful tradition where each click brought users closer to festive rewards - making Czech Post part of the holiday story, not just the delivery.
Client: Czech Post
Agency: Mather Prague
Creative Direction: Claudiu Dobrita
Art Direction: Marko Wankewycz
Copywriting: Martin Babic
Illustration: DRAWetc.