This Christmas, Czech Post turned parcel delivery into a nationwide guessing game, transforming tracking logistics into a playful tradition, making the postal service part of the holiday magic, not just the delivery.
Delivered with love. Tracked with luck.
At Christmas, Czech Post doesn’t just deliver parcels; it carries the emotional weight of the season. As volumes rise and pressure peaks, the brand risks becoming invisible precisely when meaning matters most. But a parcel isn’t just logistics. It’s anticipation, care and connection in transit. Czech Post makes a deliberate choice: to surface the meaning already present in its system.
Throughout December, users journeyed inside a parcel, guessing how many deliveries were moving across the country. What is usually abstract and operational became playful and shared. Logistics turned into anticipation. Tracking became participation. With every visit, Czech Post shifted from dependable infrastructure to festive companion. In a market that values sincerity over excess, the campaign didn’t add emotion to delivery. It simply revealed the magic inside the box.
Client: Czech Post
Agency: Mather Prague
Creative Direction: Claudiu Dobrita
Art Direction: Marko Wankewycz
Copywriting: Martin Babic
Illustration: DRAWetc.