Built like a film set, disguised as a club. This theater, forged in wrought iron and velvet, stages a Bangkok burlesque fever dream - wrapped in red-light chinoiserie, cinematic stunt acts and pounding BPMs. Here, no one just watches - every patron is written into the legend.
Branding the Scene
Sing Sing Theater isn’t just a club, it’s a dream sequence in velvet and iron. Conceived by designer Ashley Sutton, it plunges guests into a collision of genres where 1930s Shanghai meets Blade Runner noir. Between ornamental balconies and corridors lit by dragon fire, each night unravels like a surrealist screenplay, where identities shift, roles blur, and fantasy takes the lead. Yet despite its unforgettable atmosphere, the brand lacked the same emotional voltage. So how do you craft a visual system that captures the venue’s theatrical tension, amplifies its cinematic depth, and scripts patrons into the legend?
The answer: frame Sing Sing as a cult film universe, with each night unfolding as a scene in its ongoing epic. Borrowing cues from vintage cinema posters, the identity teases the myth - every element, from social to print, setting the stage: layered in mood, sharpened in tone, and charged with desire. Key visuals blend opium-era glamour, retro-futurist chinoiserie, and the gloss of Golden Age Hollywood. A modular system anchors the brand yet remains elastic, shifting tone, texture, and tempo with every curated act. This is mythmaking - crafting the cinematic world guests step into.
Sing Sing Theater, Sukhumvit 45, Bangkok
Interior Design: Ashley Sutton
Creative Direction: Sanya Souvanna Phouma
Art Direction: Marko Wankewycz