Positioned as the “New Fauves” of the specialty scene, Savage Coffee throws colour like it roasts - by instinct. Drawing from wild brushwork, chromatic intensity, and ancestral terrain, this identity trades trend for tension, offering not calm, but creative combustion in every cup.
The «New Fauves» on the block
Savage is a micro-roastery rooted in the Thanon Thong Chai highlands, where altitude, climate, and indigenous knowledge shape each harvest. This family business emerges from different soil; less filtered, more elemental. Its presence reflects the terrain itself: primitive, volatile, yet alive. This is coffee with tension in its taste and story, shaped more by instinct than industry. The brand doesn’t smooth its edges - it demands to be expressed in full.
Aroma as emotional terrain
The identity channels that voice into a visual system led by texture, intensity, and gesture. Each pack becomes a sensory field; brushwork, saturation, and abstract composition capturing the feeling of the roast within. No fixed palette, only a set of emotional temperatures: electric for light, humid for medium, spectral for dark. The language draws from Fauvism’s wild expressiveness, designed to be felt and intuitively understood.
